Lacoste classic short sleeve piqué polo is his go-to shirt with the signature Lacoste alligator Croc applique on the left chest. Even, vented hem. In soft, strong and fine cotton that has a superior and lightweight hand. Finished with a small amount of resin which enhances color fastness, minimizes shrinkage and yields better resistance to abrasion. Lacoste Polo Solid Piqué have two mother of pearl buttons.
* 94% Cotton 6% Elastane
* Designed in France, Made in Peru
* Ultraslim Fit; fitted, trendy and timeless, it is the wardrobe essential with revival accents.
* 2 button sport placket; 2-hole mother of pearl buttons
* Ribbing on collar and sleeve cuffs
* Sportier signature croc applique at the left chest
* Signature Croc applique at chest
* Machine Wash
In the early 1930’s, Lacoste founded “Logo de Chemise Lacoste,” a company which would produce and sell his new shirt. His design solved many of the problems of the traditional tennis “whites,” in particular the tendency of the long sleeves to roll down mid-match. And the softer, flat collar could be worn either loosened or upturned to guard against sunburn on the back of the neck.
Now retired from professional tennis, Lacoste began focusing all of his attention upon the merchandising and distribution of his shirts. He joined forces with his friend and business partner, Andre Gillier, to market the “Lacoste Shirt” specifically to North American retailers. The embroidered crocodile logo on the shirts ensured that they were unmistakable and helped to “brand” Lacoste shirts as unique. The mass-marketing of the tennis shirt had the unexpected result of attracting other athletes. Polo players, in particular, began wearing his tennis shirt as an alternative to the thick, long sleeve, buttoned shirts that had traditionally been worn in their sport.
Today, you are just as likely to find a Lacoste Polo shirt on the golf course as on the tennis court or polo field. In fact, the familiar little crocodile has become a modern wardrobe staple for all, not just athletes. Hip hop fashion began to include the polo shirt early on, and today Lacoste clothing can be seen in rap videos, school playgrounds and even nightclubs.
Dont wait and order your Lacoste Polo shirts today from www.lacoste-sweaters.com with best price!
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